Are Drones the Hottest New Trend in Real Estate Marketing?

By now you have probably seen at least one or two drones flying around your neighborhood. In fact, in many areas, these “toys” are becoming a regular part of the aerial scenery. But it’s not just kids playing or your local police department flying drones around your neighborhood anymore. More realtors are turning to these highly useful flying machines every week as they are rapidly becoming a mainstay of the modern real estate world.

It’s All About Upping Your Game

The real estate market in and around the Pasadena, CA area can be tough. In order to succeed, you need to find a way to edge out your competition. Which is why more realtors are turning to modern tools like drones, digital photography, videos, and a host of the latest real estate marketing software. According to Bob Gonsalves, president, and CEO of U.S. Association of Unmanned Aerial Videographers, “Drones can be used on all kinds of properties. It allows real estate agents to show off properties in a very unique way that you couldn’t have done several years ago.

While this is not quite true, you could have spent upwards of $2000 or more hiring a helicopter for an hour to take the same videos. However, today, you can go into your local Best Buy and pick up the DJI Mavic Pro Quadcopter for around $1000. This drone comes equipped with an HD video camera that is perfect for taking videos of the properties you have for sale.

By the Numbers

According to a report released by the Multiple Listing Service (MLS), homes that include aerial photos and videos sell an average of 68 percent faster than those without. But of course, this is only the beginning as there are many more modern tools you can use to increase sales. Taking great video footage and stills from above are a fantastic way to showcase the outside of virtually any home you have on the market.

There is so much more you can do with modern technology to help showcase the inside of the home as well. The idea is to give prospective buyers a complete look at the inside of the home as well. You could simply take a few pictures, but this really isn’t going to create the complete sales pitch you need to make your listings stand out from the crowd.

Another great tool you need to add to your inventory, it the 3D camera. This simple camera is designed to be hooked up to an iPad. With the push of a button, the camera will rotate through a full 360 degrees taking a series of images that you can then use to create a complete three-dimensional image of every room in the house. Visitors to your site can then take a complete virtual tour of the home from the comfort of their living room, spinning around and looking at every nook and cranny. It is almost like being there in person.

Between a complete 3D tour of the inside of your home and aerial footage provided by a skillfully piloted drone, you can take your real estate marketing game to new heights that are sure to improve your sales significantly.