For many homeowners, one of the many benefits must be the fact they can have as many pets as they like. One way to make your listing stand out from the crowd is to take pains to list it as pet-friendly. Did you know that 68% of all households have at least one pet?
More Than “Just” a Pet
To most pet owners, their animals are far more than “just” pets, they are members of the family, just as much as their kids are. When looking for a home, the vast majority of pet owners look for a pet-friendly community. A recent study conducted by the National Associate of Realtors shows there our pets have a significant impact on buying, selling, and owning a home. Did you know we spent $27 billion on our pets in 2018?
How much power do our pets have in our choice of home?
Consider these percentages:
- Pet owners who would not give up their pet to buy a particular house – 89%
- Pet owners in the US who claim their pets play a part in the house they choose – 81%
- Pet owners who declined to make an offer because the property would not suit their pet – 31%
- Pet owners in the US who say they would move because of their pet – 19%
- Pet owners who admit they have moved because of their pet – 12%
Many contractors are now building retractable pet gates in door jams as part of new construction. These have rapidly gained in popularity and are considered an excellent way to attract pet owners to new developments.
Point Out Those Pet-Friendly Features
If you are ready to sell your home and want to attract pet owners, you must take the time to point out all pet-friendly amenities in your home and the local area. Pet owners need to know that they are moving into a pet-friendly community. Here are three critical things you can do to attract pet owners.
If your home has a fully fenced-in backyard, be sure you include this in your listing. A full 91% of pet owners say this is one of the first and most important things they look for, especially among dog owners.
In your listing include things like the locations of public dog parks, walking/hiking trails/and any pet-friendly beaches in the area. According to surveys, 71% of pet owners cite this as one of the most important things they look for. The more information you can provide, the more pet owners you are likely to attract.
Finally, be sure you provide information on local veterinarians, pet hospitals, pet supply stores, and groomers. These are all essential services that 31% of pet owners say being close to is important.
We Love Our Pets
Here in America, we truly love our pets. So much, so that pet owners spend more time worrying about finding a pet-friendly home in a community that also happens to be pet-friendly. Armed with this knowledge, you are now poised to take advantage of this vast section of the home buying public.